After opening the main written guide, I was
surpised by how quickly Brad addressed my objections.
The first thing he explains is that every diet is
based upon some form of calorie restriction and that it really didn't
matter how this was accomplished. That being said...he didn't like the
idea of having to stick to such a strict diet plan.
He introduces the idea of flexible intermittent
fasting as an unstructured way to lose weight...eating the foods you
enjoy without all the obsession behind most diets.
Brad doesn't consider this method of eating a
"diet". He also warns people that his ideas are "different" and don't
agree with current nutritonal trends.
I must say, I was drawn into his book right away.
I enjoy reading ideas that take an entirely different approach from the
norm. I enjoy pioneers who really push the envelope in technology and
After this introduction, he explains how he worked
as Head of Research and Development for a major supplement company, but
walked away from that company in 2006.
He decided to go back to school to complete his
graduate education and fast forward to the present...he wrote Eat Stop
The rest of the book explains what he found to be
the most flexible yet effective way to eat and stay lean year round. He
references scientific study after scientific study to prove his point
(and is extremely skilled at doing so).